3 Reasons To Not Use Wix On Your Site — A Short Wix Review
I’ve frequently had clients come to me after using Wix or even Weebly to build a website and request some help making their websites more visible. And there lies the rub to speak. Wix makes it very easy to construct a site that is very badly performing, and easy to build a great looking website.
Wix makes it effortless to build a great site, and very easy to build a poor acting one. Wix Makes It’Easy’ To Build A Website Should you approach building a site as an’easy’ job you have started off on the incorrect foot. I like to think that I know what looks good but when I attempted to design a booklet it would look shocking — I’m not a graphic designer and wouldn’t pretend to be a single, so why should you pretend for a site developer when your business depends on your website? .
If it was’simple’ to build a website that works then there wouldn’t be thousands and thousands of website posts about search engine optimization (search engine optimization ), content constructions, on and off site reputation management and conversion optimisation.
Personally I believe most companies, particularly small to moderate ones, do not spend enough time on their site short. Quite often it is because they do not understand what to inquire about or the net agencies do not take the time to ask the proper questions. Business owners should know what questions to ask — your own company is your best email hosting, you should be able to trust your web developer to ask the ideal questions.
Wix makes it effortless to jump right in, throw together a website and publish it. Before you do so you want to stop and think, and work out what your company needs for your online presence. In addition to that you need to be certain you put up essential Google tools to get insights from your site which can drive your marketing decisions, and have implemented some tracking so that you understand how it’s doing.
Yes, I’ve seen expensive websites without Google Analytics set up — a basic oversight you should not get when spending tens of thousands of dollars. I had a person call me to make their site more visible. $100 was spent by them on their own site with a few overseas company. Company has that’cheap’ site cost them? It ends up the site has cost them thousands in lost business — there is a worked example below.
This is why it should not be’easy’ to create a web site. What looks good does work.
Wix Hides Complexities
Wooooaa! That’s another advantage! Complexities in website development isn’t always a good thing. Wix makes it easy to design websites like brochures and they are not. Everything you see is not what Google sees. It is largely around mobile and content friendliness and matters like that, although Google does require user experience into consideration. One of the most basic elements Google cares about what they tell about the page and will be your page names are ordered, yet there is no attention paid despite Wix to the encouraging SEO settings for a few Wix websites I’ve seen.
Google does not really care if your button looks fine, or your image is magnificent. The search result below is quite typical once you don’t understand what to do. There’s no call to action in the outcome, and the description doesn’t say what the webpage is all about. If this is one of ten results I would probably click a more enticing one.
Improve Google Search Ranking – Bad Example
By hiding these complexities it makes it rather easy to become really pleased with your new website and also go and yell about it to the entire world. You keep shouting as that may end up being the best method to receive your site seen as Google might not find it.
You need to be aware of all of the trickier bits which make up your internet presence like SEO, off site business listings, reviews and more. A chart by specialist company MOZ revealed your site makes an element of your presence up — there’s your site, company listings, citations along with backlinks. Without all of these your clients may not found you, so unfortunately your site will fall short of the mark.
I’ve seen briefs and quotes which don’t signify the most elementary operation a company demands, and they frequently treat SEO as an’optional extra’. It isn’t. It is essential and implementing simple steps will make a difference.
Wix Hosts Your Website
If your website begins performing slower than normal a good hosting company is a good place to start. There is a whole bunch of hosting companies needing your buck if there is a website based on one of those open source content management systems like WordPress or Silverstripe. Some are excellent, and some are poor.
Usually I do not like the idea of using a proprietary content management platform if its a platform like Wix, or one developed by your agency. Should you outgrow them or fall out with the third party you need to start again. Whilst WordPress is not the only available stage, I’ve had business owners ask me whether it’s an adequate option or does it’just’ get utilized by bloggers? Techcrunch use WordPress and Mashable used to use it I can say their websites are larger that yours.
When you develop your website using Wix you have no place to go — they host your website and you can’t move elsewhere, which brings me to another point.